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About Us

FETCH Makes History

FETCH was born in November 2017. The idea was simple, to bring everything fashion, fetish fun under one roof. We wanted to create a store that had something for everyone, that was inclusive and put the customer first.

At a time when many retailers were closing their doors, we saw the opportunity to create a brand experience unlike any other. Putting it simply, we made FETCH Happen.


We keep getting asked where the idea for FETCH and the name came from. Not wanting to keep you all guessing, we thought it was time to tell you our story.

At the end of a particularly long day it was decided a trip to the pub was necessary (we know you’ve all had those types of days before!). We got to talking and drinking and then drinking some more...that’s where it all began.

We knew we wanted to make fetish, fashion and fun more of a lifestyle shopping experience, which put the community we wanted to serve at the heart of the concept we wanted to create. The idea was formed and drunken determination kicked in.... but what to call this brand new gay lifestyle shopping experience.

Have you ever tried saying fetish, fashion & fun over and over after far too many doubles and copious amounts of shots? FETCH was born along with the realisation we needed to flip it around to fashion, fetish, fun to avoid the tongue twisting.

That’s where it all started, we hope you’ll all enjoy the journey with us much as we have.

FETCH Keeps on Happening!!

Our London store opened in Clapham on the 26th January 2018. Located close to both Clapham High Street overground and just a few minutes’ walk from Clapham North underground at the heart of the gay community in Clapham. launched in May 2018 making FETCH a truly global brand. Shipping worldwide with express delivery options to get the product you want in your hands as quickly as possible. With many extra products available exclusively online all available to order for delivery or to click and collect from store.

In July 2018 we launched our industry leading 3 hour delivery service to selected London postcodes. Nobody delivers like FETCH.

In May 2019 FETCH we opened our second bricks & mortar store in Vienna, Austria. Our Vienna store is located in the 5th District of Vienna, at the gateway to the ever growing LGBT Village!

In October 2019 FETCH was recognised by EAN magazine EROTIX AWARDS as Retailer of the Year for 2019.

Welcome to Our World!

One of your amazing friends thinks YOU will love FETCH as much as they do.

So they've sent you this link to get 20% OFF your first order.

To take advantage of their gift, follow these three simple steps.

1. Create an Account by clicking on the link at the top right of this page.

2. Browse the site and add the baskets you wish to order to your basket. The 20% discount will be automatically applied to each item you add to your basket.

3. Place your order and make payment.

Once you've completed your first purchase you can then make your own friend recommendations.

Are you ready? Great....Go FETCH