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Privacy policy

Last updated: 15 January 2026

1. DATA CONTROLLER

This privacy policy describes how Marginal Ltd T/A FETCH ("FETCH", "we", "us", or "our") collects, uses, and shares your personal information when you visit or make a purchase from fetchshop.co.uk (the "Site").

Data Controller Details:

  • Legal Entity: Marginal Ltd T/A FETCH
  • Company Registration Number: 11039629
  • ICO Registration Number: ZA361889
  • Registered Office: Arch 6 Voltaire Road, Clapham, London SW4 6DH
  • Email: info@fetchshop.co.uk

2. WHAT PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

  • "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier
  • "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps
  • "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site

Legal Basis (UK GDPR Article 6(1)): Legitimate interests (to improve our Site and services)

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as "Order Information."

Legal Basis (UK GDPR Article 6(1)): Performance of a contract (to fulfill your order)

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

3. HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Legal Basis: Performance of a contract

Additionally, we use this Order Information to:

  • Communicate with you (Legal Basis: Performance of a contract)
  • Screen our orders for potential risk or fraud (Legal Basis: Legitimate interests - fraud prevention)
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services (Legal Basis: Consent, which you can withdraw at any time)

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Legal Basis: Legitimate interests (to improve our services and prevent fraud)

4. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights

Legal Basis: Legal obligation and legitimate interests

5. SHOPIFY NETWORK INTELLIGENCE AND ENHANCED SERVICES

Our store is hosted by Shopify Inc. Shopify provides us with the online e-commerce platform that allows us to sell our products and services to you. Shopify collects and processes your personal data, for purposes including but not limited to providing Enhanced Services that enable us to:

  • Provide you with a more customized experience
  • Serve you more relevant advertisements
  • Understand how you interact with our store and our ads

Information about your activity on our store will be shared with Shopify as well as with third parties that might be located in other countries, in order to provide you and us with services, including Enhanced Services.

You can opt out or object to Shopify processing your data for certain uses at: https://privacy.shopify.com

For more information, please see Shopify's Consumer Privacy Policy: https://www.shopify.com/legal/privacy/app-users

6. BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/

7. YOUR RIGHTS UNDER UK GDPR

If you are a resident of the UK or EEA, you have the right to:

  • Access your personal data (Article 15)
  • Rectification of inaccurate personal data (Article 16)
  • Erasure of your personal data (Article 17)
  • Restrict processing of your personal data (Article 18)
  • Data portability (Article 20)
  • Object to processing of your personal data (Article 21)
  • Withdraw consent at any time where we rely on consent

To exercise these rights, please contact us at info@fetchshop.co.uk or use the Shopify Privacy Portal at https://privacy.shopify.com

8. DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We retain personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

9. INTERNATIONAL TRANSFERS

Your information, including Personal Information, may be transferred to — and maintained on — computers located outside of your country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. We ensure appropriate safeguards are in place for such transfers in accordance with UK GDPR requirements.

10. MINORS

The Site is not intended for individuals under the age of 18.

11. CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We will notify you of any material changes by posting the new privacy policy on this page and updating the "Last updated" date.

12. CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:

Marginal Ltd T/A FETCH Arch 6 Voltaire Road, Clapham, London SW4 6DH Email: info@fetchshop.co.uk Company Number: 11039629 ICO Registration: ZA361889

Supervisory Authority: If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Company Information

Marginal Ltd T/A FETCH Arch 6 Voltaire Road, Clapham, London SW4 6DH Email: info@fetchshop.co.uk Phone: 020 4539 8992 (11am-6pm, seven days a week) Company Number: 11039629

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